Podcasts should be more than an add-on

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With podcasting on the rise, our Head of Business Development, Josh emphasises how this medium can offer real opportunities for the growth of TV brands and formats.

At Wisebuddah, we’ve worked with a host of publications, brands and talent to help them reach their audience in a different way. One of the proven attractions of podcasting is that the consumer is fully engaged with the content. They are most likely to listen on their commute, whilst running or cooking, or lying in bed with the lights out. They’re tuned in with nothing to distract them. There’s no double-screening because there’s no screen at all.

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For more information about podcasting with Wisebuddah, email josh.adley@wisebuddah.com

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