How brands are using Podcasts

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The Sun

There are 20,000 podcast shows out there and a reported 4.7 million people downloading a podcast every week. SquarespaceMailChimpand Casper were all quick to jump on the podcast medium when it first started escalating in popularity, advertising their services across several high-profile podcasts (including Serial and Lena Dunham’s Women of the Hour) for significant chunks of time – ensuring legions of previously unfamiliar listeners became aware of their products.

But with brands are having to work harder than ever to integrate messages, advertisements, and branded content as seamlessly as possible into potential customers’ lives, this sort of flat advertising is fast becoming a thing of the past. Instead, innovative brands are seeking new ways to win audio audiences as podcasts increasingly prove to be the perfect medium within which brands can subtly advertise and win mobile consumers all whilst staying true to their brand identity.

Moving the traditional gossip column off the page and directly into the ears of listeners, The Sun’s new Bizarre Life podcast sees its Associate Editor and Showbiz columnist, Dan Wootton, host exclusive interviews with the world’s biggest stars each week, ensuring the UK’s most popular showbiz column reaches new audiences away from the paper’s normal readers. Produced by our independent content production team who already boast a roster of audio clients including O2, Microsoft, Ladybird Books and Pizza Express. 

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