Our Guide to Podcasting

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Head of Client Relations and Business Development, Josh, and Head of Studios, Jon, provide some top line thoughts on getting started with your podcast. If you are looking for a studio in which to record your podcast, and an engineer to work with you, please enquire here

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  1. Think about length of episode. Whilst people listen to their podcasts in a variety of ways, many listen on their commute into work. That’s why we often talk about the ‘commuter length’ of 25-30mins for an episode. It can be shorter. If you’re going to release an episode longer than 30mins make sure there’s a good reason. Quality control over length is key.
  2. Get your data! Make sure you host via a platform that provides you with total listener numbers and also important and interesting data such as which city people are listening in, and how much of the episode are they listening to. If people are dropping off after a certain point, ask yourself why?
  3. Consistency. Pick a schedule and stick to it. People like a new podcast to form part of their routine. Aim for weekly releases. Or do an S-Town/Netflix and drop a full series in one go.
  4. Sound quality is vital! There are so many podcasts on the market. If yours is an uncomfortable listen (because of the quality of the mic, or if it’s difficult to understand what you’re saying, or it’s too quiet in places) you simply won’t keep an audience.
  5. Content is king. The world already has tons of interview podcasts, or podcasts of friends sat around a table chatting about football. If you’re going to enter this space, think what have I got to add? A different take on a topic, or exciting and exclusive guests can set you apart from the crowd.
  6. Finding an audience. Don’t expect to put a podcast out there and an audience to make its way to you! How are you going to promote? Social media is key, as is PR. If you’re inviting a guest on make sure they push the podcast too. Can you get a feature in other podcasts? Do you have some money set aside to advertise?
  7. Imagery. You need to stand out from the thousands of other podcasters talking about a similar topic to you. Create a great logo and thumbail image (for the iTunes page). Think about creating a website to host your content and for people to go for other stories, thoughts and references.
  8. Music. You don’t need to go overboard and license a Jay Z track, but having an intro/outro jingle and/or some music beds can really lift your podcast.
  9. This is an audio-only world. Think about the listener. Don’t assume knowledge, or use hand gestures to emphasie a point! Don’t talk over each other! Practice talking slowly and clearly. Don’t just expect to press record and ramble on for 30mins. Plan your time. Set out a running order. Think up interesting formats or games. Will they change each week or be constant?
  10. Social Media – can you involve people across Twitter or other platforms as part of your episode? Think about posing and answering questions. Think about interacting with your listeners or people who are talking about the same topic.
  11. Think big! The podcast is just the start. Once you have a successful podcast on your hands and a loyal audience then you’re in a powerful position. Spread your net wide and think about moving into other areas.

By Josh Adley and Jon Last

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