Hits Radio have today unveiled a new station sound, created in partnership with world renowned production company Wisebuddah.
Mixing high energy music with sung vocals and the latest imaging techniques, the new station sound incorporates a 4 note sonic identity that is completely unique in UK radio.
Hits Radio Network Programme Director, Paul Gerrard said “We wanted a sound that was rammed with energy, passion and pride in a music radio brand that we believe will become world-class. The team at Wisebuddah took the brief and blew us away! The new sound they’ve created has stamped our music position of playing the biggest hits and the biggest throwbacks and has given us a distinctive sound that I know will give us huge impact as it hits the air… It sounds epic!”
Chris Ward, Group Production Director of the Hits Radio Network said, “We wanted to create a new station sound for Hits Radio. It needed to be big, bold and confident. High impact and full of energy. What the guys at Wisebuddah came up with is absolutely work class. This is the most exciting jingle package I’ve heard in years. It’s the perfect hybrid of imaging and jingles, exciting, powerful, credible and full of energy. What’s not to love!”
Phil Tozer, Wisebuddah Jingles‘, General Manager added “We are proud to have played our part in developing the sound of Bauer over the last 5 years and we excited to take it one giant step further with this new exciting sound. We’ve lifted the energy and given the brand a truly unique sound which I know will make Hits Radio jump out of the speakers.”
Hits Radio is home to Hits Radio Breakfast with Gethin Jones, Gemma Atkinson and Dave Vitty, The UK Chart Show with Sarah Jane Crawford and The Hits Radio Throwback, every day at 10am. Broadcasting across the UK from Manchester playing the biggest hits and the biggest throwbacks!
Wisebuddah has also recently created new packages for Radio 538 (Holland), Absolute Radio (UK) and Run Radio (France). Check out all of the audio at wisebuddah.com